Blending the powers of creative thinking and technology to revolutionise a copywriter's brand presence.

What does a rat have to do with copywriting? Nothing. So why did an illustrated rat become the beloved mascot for Kori—not a typewriter or a book? Because the rodent uniquely tells a piece of her story. As a kid, Kori was practically on her knees, begging her parents to let her get pet rats. They said no. Fast forward to adulthood, and one of the first ‘grown-up’ decisions she made was to adopt a pair of rodent companions. This isn’t just a cute anecdote but a small window into Kori's character. It tells us that Kori has a strong sense of self. The ability to explore unconventional ideas, push back, and trust in her own abilities—they are all requirements to writing the most compelling copy. Therefore, the rat is a very personal and meaningful addition to her brand’s visual identity. To bring this little guy to life, I later animated the illustration using Adobe Photoshop.

Step one in the website creation process was to clarify the functions the website needed to fulfill. We held another in-depth call, this time with Kori's OBM joining seeing that she's dealing with the operational side of the business. After exploring multiple options and weighing pros and cons, we collectively concluded that Webflow was the best platform to achieve the robust, engaging, and creative digital home that Kori was after for her brand. However, we found that Webflow's native e-commerce capabilities wouldn't give Kori enough control over the buyer journey. In order to gain access to email segmentation, abandoned cart management, and upsells, we decided to host the digital products through Thrivecart—a software already utilised in her business.

With the strategy defined and Kori's copy in hand, I began designing the homepage in Figma with a content-first approach. This ensured that the design would complement her words rather than dominate them. Following two rounds of feedback and final approval, I proceeded to design the other nine pages in a similar manner. After two more rounds of feedback and a total of four weeks, I started development in Webflow. This was done in collaboration with my partner. We made use of the native CMS to make it easy for Kori to add blog posts and products on her own in the future. Overall, the website was built with longevity in mind—a need we had identified early on.